Business Speakers For Hire: Why Invest in a Professional Speaker?
There are times when we hear about people being put in a position where their supervisor says Can you look for a business speaker? Your search probably starts with: Business or Corporate Speakers For Hire. That's a good start, but what’s next? If you're new to this and event planning isn't your primary focus, it can be intimidating.
Hopefully, this is a great article to land on at the beginning of your search. We will lay out the top items to include in your research.
Think About Your Return on Investment
Firstly, there is a great return on investment when hiring the right business speaker. When you hire the right speaker, there’s a high percentage of employees who will leave with at least one takeaway that they will apply to their day-to-day work at the office. Then think about the overachiever at the office… How many points will they absorb and bring to the office, and take the initiative to spread the knowledge to the business’s culture?
These events and the follow-up can be very contagious.
This is an investment that will help in employee engagement, team morale, and retention. A team of employees who are all getting excited about the business culture and have a healthy sense of competition adds to the bottom line.
To accomplish this, be sure that the speaker you choose is focused on the big picture and gets your team motivated about the day-to-day as an opportunity, rather than a mundane grind.
The Big Picture of a Business Speaker
This leads to the big picture of bringing the right speaker to your business. These great speakers are seasoned in focusing on your primary focus and the ideas that are important to your organization, as well as being motivational. Focusing on this aspect will certainly lead to a moral boost as well as inject thought-provoking ideas that can be applied immediately and toward long-term goals.
This will get your company excited about the next day, week, month, and year. That’s what most businesses look for, because retention and excitement lessen the stress on every department in your company. With the right professional business speaker, this will be accomplished.
What Makes a Great Business Speaker?
A great corporate speaker or business speaker identifies with YOUR objectives. You will want to evaluate what you want from this engagement. Think about what’s most important to your business culture and how it is today.
What do you want it to look like down the road?
Every business has room for improvement. We’re sure some things are going well, and other aspects of the business culture need some improvement. The right presenter will be able to be nimble to custom-tailor their message to your business needs.
This is where doing your due diligence to see if the professional speaker has been successful in the past at motivating different styles of companies. Look for references, reviews. and existing videos of how these speakers engage with businesses. Don’t be afraid to ask for example videos, because not every presentation is available online; however, they probably have an example that fits your business goals.
Ask for Case Studies
A case study of a professional business speaker should be a small ask. These can come in the form of evaluations from former speaking engagements, video examples, and quotes or reviews from previous clients.
Many times, businesses will send surveys to their employees, and these surveys may be available to the speaker. When asked for them, they can provide them to you. Often, a speaker will record themselves for internal feedback. These may not be available on YouTube or on their website; however, it doesn't hurt to ask. Another big item many event planners will look for is social proof in the form of reviews on Google, Facebook, LinkedIn, or other social platforms. This is a great way to gauge the competency of the desired speaker and their professionalism.
Professional Logistics
The speaker you are interested in should be able to communicate their schedule, budget, and availability. The sooner you start to plan your speaking engagement, the better your chances are that you will have in booking the perfect business speaker for your event. Corporate speaking engagements take place all over the country, even across the globe, and this keeps the great speakers busy with travel.
Start your planning early to be sure you lock down the right one. Make sure the speaker is okay with travelling to your town and is well prepared for your agenda. If you’re budget-conscious, start by looking for a speaker who is close to home or has a speaking engagement close to your business that week. This will reduce the cost and make everyone happier with the outcome and budget.
The Human Connections Speaker Bureau brings this professional attitude to every business speaking engagement. We take into consideration how this affects your company's morale and want to align with your goals. These custom speaking engagements bring something different to each business we work with. We respect your bottom line and understand the importance of your return on investment. That’s why we have partnered with some of the most respected corporate speakers in the business. This provides the resume and diversity that is a perfect fit for anyone looking for “business speakers for hire.”